Everything I talked about above is important-bidding, targeting, budgeting, all of that fun stuff
Optimize Your Snapchat Creative
But the MOST important part of your Snapchat strategy is your creative. Snapchatters are primed and ready to engage, but that doesn’t mean you can toss them any old ad and watch the dollars roll in. Luckily, the way to optimize your creative so that your ads deliver on your goal is not a great mystery.
Creative Testing
Remember that time I said the creative side of Snapchat is an art?
